The scheme works in a similar way to other rewards cards, with customers able to collect and spend points when shopping with any partner company. Retailers' reward rates vary, but on a large purchase such as solar panels, shoppers could claim more than £100 of credits, while on smaller items such as food they are likely to earn a few pence at a time. Unlike some schemes, shoppers do not have to wait for a certain number of credits to accrue before spending them.
Ice is run by the former head of Airmiles, but unlike the frequent flyer scheme it rewards shoppers for buying goods and services that are considered environmentally friendly, such as train travel, locally grown food, hybrid taxis and solar lighting.
"Our aim is to reward people for living a more sustainable life," said Jude Thorne, chief executive of the scheme. Shoppers can use the loyalty programme to collect and spend points with dozens of partnering companies including City Car Club, organic wine merchant Vintage Roots and farm shops around the country.
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Source: www.guardian.co.uk